Bengaluru's film distributors are happy about the National Cinema Day campaign

Bengaluru’s film distributor Jayanna says they have had a good response to the initiative in local multiplexes where tickets are filling up fast. “The single screens in the city are going about their business as usual,” she says.
Film producer and distributor Karthik Gowda opines, "I have been mooting the idea of dynamic pricing of tickets based on films for a while. This Rs 75 ticket pricing will help people understand that they can draw crowds to smaller films that might not automatically attract audiences if the ticket prices are reduced." According to Narasimhalu, single-screen theatre owner, "I’m happy that we are celebrating National Cinema Day and this is indeed the need of the hour.My colleagues and friends, who also own single screens in Bengaluru, have decided to sell tickets at discounted rates on the occasion. We are also thinking of other promotional measures to bring back audiences."
Gautam Dutta, CEO, PVR Limited, says, "We have received an overwhelming response to the announcement of National Cinema Day. Almost all shows booked through the PVR mobile app have been sold out across the country a day before the designated day. As expected, this day will be etched in the memory of cinephiles forever. This clearly proves that cinema is the leading out-of-home entertainment destination in India and the big screen experience continues to attract all segments of the audience." Devang Sampat, CEO, Cinepolis India, adds, "The advance booking numbers are very encouraging. In fact, we will have our highest occupancy day - at nearly 100% - in the history of Cinepolis in India on Friday.